2011-2012

Bringing Industry and Education Together!

The Music Careers and Masterclass Tour has been organised by Atom Live to provide industry training opportunities at every Access to Music centre. Contact you Centre Manager for specific dates of Guest Speakers and Workshops.

Here are some of the events happening this academic year:

Guitar:
Nick Aslin: Gibson.

Guitar & Bass:
Damon Chivers - Fender UK, Guitars & Basses.
Fender's UK Guitar and Bass Specialist will demo all things to do with the most famous brand name in Rock.
Damon is the wikipedia of all things Fender so If you want to be blown away by the latest and greatest Guitars, Basses & Amps and some beautiful Acoustic Guitars by Ovation and Takamine look out for Damon at your Centre.

Keyboards & Synths:
Luke Edwards - Korg.
Luke began playing the piano at the age of 5 and quickly progressed through the grades. Early influences included all genres including film music, pop, rock and jazz. His passion for the piano and music in general was expanded with the use of technology, using an Atari ST and various keyboards and modules to produce music. In 1994, he gained a place to study piano at the prestigious Royal College of Music in London. Whilst studying classical piano there he also increased his technical knowledge by using the recording studio and computer suite. After graduating in 1998 Luke started working in the music business as a product demonstrator specialising in mainly keyboards and later became involeved in sound designer and beta testing. Luke has also worked as a music technology consultant and has provided technical assistance for many major artists including Michael Jackson, Basement Jaxx, Hard-Fi, George Michael, Genesis, Judas Priest, Rick Wakeman and Howard Jones.

Vocals: TC Electronics.
Kim Chandler. Official website: http://www.kimchandler.com
"Funky 'n Fun" vocal exercise series: http://www.funkynfun.com
On-line recording service: http://www.virtualvocals.com
President-Elect BRITISH VOICE ASSOCIATION: http://www.britishvoiceassociation.org.uk

Drums:
Micky Sorbello: Yammha.
http://au.yamaha.com/en/artists/drums/mikey_sorbello/
International Artist Micky Sorbello will talk about the differences between Electronic and Acoustic kits the benefits of each and also how to use the built in sounds, fx and recording elements of Electronic kits. Mikey will talk about his experiences as a drummer from Australia and how things are taught down under compared to the UK.
Mikey has had the privilege of working alongside some amazing drummers such as Danny Glass (The Royal Crown Revue), Dean Butterworth (Ben Harper, Good Charlotte) and Jeff Bowders. He has toured Australia with Champions of the World, a nationally acclaimed Queen Tribute show, and internationally with Australia's longest running ABBA show. He has played with a diverse range of artists and bands such as Melanie George (UK), Rebecca St James (US), Matthew McGee (Gold Coast), Stevie Paige (Melbourne), Isaac Paddon (Gold Coast) and The Black Neon Shadows. He has also played in the Musical Isn't It Romantic. Mikey has the ability to capture an audience with his high energy performances and infectious grooves, odd time signatures, tasty fills and monstrously fast and powerful single kick. Mikey is quickly becoming one of "Australia's most exciting emerging young drummers."

Live Sound Recording, PA's & Mixers
Virgil Lund: Peavey.


Iain Horrocks:  Focusrite & Novation
Gone are the days of music being produced in flashy studios with all the trimmings. The tracks that you are hearing on your favourite radio station these days are likely to have been produced in a bedroom or home studio somewhere. With the power of computers and modern DAWs, the vast majority of new tracks breaking through  were composed, arranged, even mixed and mastered "in the box". With plug-ins replacing expensive analogue hardware and technology becoming more and more affordable, all you really need are 4 things to give your own project studio a kick start: A quality audio interface, a midi controller, a pair of reference monitors and some music software. Focusrite Product specialist, Iain Horrocks will be presenting a 1 hour masterclass on how to produce a track using Ableton Live 8. Iain will be on hand to answer any questions you might have on Focusrite interfaces, Novation Controllers, and KRK monitors.


Headphones & Post Production
Clive Burns:  Beyerdynamic.

Rob Adamson - A&R & Music Publishing
Discovering talent.
What is Publishing?
Getting your music into TV/Film & interactive Media.
Rob has Sixteen Years experience in Artist Development and A&R/Music Publishing,Management/Producer Management/having worked at Perfect Songs/Gut Records and The Global Talent Group and currently seven years at Reverb Music as Head of A&R.
Rob has signed and developed a number of successful artists including Marsha Ambrosius from Floetry and Corinne Bailey Rae/ as well as a number of very succesful writer/producers including Pam Sheyne who wrote Genie In A Bottle for christina Aguilera and a young German writer/producer called Christian Crada who is currently writing and producing Tinie Tempah,Rita Ora who is signed to Jay Z and Connor Maynard signed to Parlophone and tulisa contostavlos from Ndubz.
Robs role at Reverb Music is very proactive and I am regularly reveiewing new and unsigned artists that are creating A buzz in the industry or discovering an artist who has no profile that we can develop with a team of our writers/producers.
The best part of this job is discovering a new artist for the first time and helping that person With their career or being involved in the process of building the best creative team and individuals around them.


Jay Hurren (EZ Rollers) - Running a record label, artist management, promotion and A&R.
Taking time out from working on the fifth EZ Rollers album Jay Hurren delivers a Music Industry masterclass. Drawing on his experiences of how to survive and thrive in the Industry including running a label, music sync, income streams, promotion, evolution of the Industry, and finishing with the Music Industry quiz!
Running a record label, artist management, promotion and A&R.
Music Promotion, Setting Up A Music Business, Evolution of the
Record Industry, Selling Recorded Music, Music Press and Journalism, Music
Management and Radio Production.

Alex Banks - Production and Programming Master Class.
With four worldwide selling albums, Alex Banks of EZ Rollers will provide top pro recording and post production tips using Logic in this exclusive Master Class. He’ll also show you how to discover a world of new sounds with inspired synthesis using the ES2 synth and manipulate audio in Flex Time/EXS24. And if all that wasn’t enough, he’ll also demonstrate how to add professional finishing touches to your drums.

Phil Ellis - Digital Toolkit including how to build an EPK with Sonicbids.
Music Industry Consultant working with Atom Live, Sound City, Go North & BBC TV. His managed artists work with EMI, Sony ATV & Reverb Music.
Subjects covered in his sessions will be: -
Artist & Product Development & Strategy.
Digital Toolkit including how to build an EPK with Sonicbids.
Networking & Building an industry database.
A&R listening for Atom Music CD.

Rachel McCelland -  So You Want To Be A Music Entrepreneur?
Marketing & PR, Career Development, Music Management.
Rachel McClelland is an artist manager and the managing director of an independent record label, Gutter Strut Recordings.  She manages female MC Lady Leshurr, whose first single "Lego" is scheduled for release in November 2011. Previously, Rachel ran Dizzee Rascal's record label and her own music video production company delivering videos for Jay Z, Mr Hudson & Kanye West  and Daniel Merriweather. Rachel will be talking about music management, marketing and PR, career development and how to become a music entrepreneur.

Ray Paul - Media Production and Management.
Ray Paul will do an entry level session on Radio and Media Production and Management.
Participants will look at the radio and media industries  - focusing specifically on how the industry works, entry routes into the industry, professional practice in relation to radio and media production and more.
Ray Paul has been involved in the media industry for over 20 years. His start was at BBC Local Radio in London before moving up to launch the award winning BBC 1Xtra in 2001, where his role included developing the editorial proposition and programming of the station, as well as recruiting 30 DJ's and presenters. Ray also headed up a number of events including the creation and development of 1Xtra Live, the Sony award winning strand of programming which reflected the vibrant and eclectic black music live music scene on a global scale. The highlights of this strand included Sony award winning shows from Notting HIll Carnival, Sting Reggae Concert in Jamaica, a 4 week tour of America, The 2008 Africa Cup of Nations in Ghana and a UK wide pioneering Drum & Bass tour which culminated in the inaugural BBC Drum & Bass Awards.

Yaw Owusu - Branding, Music and Management Session
Social Entreprenuer Yaw Owusu presents a session on Branding within the music, youth and entertainment industries. Participants will look at the rise and importance of brands and branding in business, especially those relating to music and youth sectors. Participants will apply their knowledge by competing to develop a short campaign for a music artist and release, incorporating brands and branding to both the promotion of the music, the artist and the release. Yaw Owusu is the Chief Executive of URBEATZ, an Executive Manager at the playmaker group and Director of Nothin But The Music. His role in these companies consist of managing artists, DJs/radio presenters, projects, brands and music.
For more information: www.mryawowusu.com and www.thepmg.co.uk


Tim Hornsby: Venue Management & Promotion:
"Why oh why is my band going nowhere?"
Promoter and multi-venue owner Tim Hornsby shares twenty years and six thousand gigs' worth of experience. How to organise/finance/rehearse/market and fulfil your band's potential; approach promoters; maximise your experience at venues and with the people involved; put on your own event; as well as taking care of the boring practical bits and a thousand other little details.


Krust & Rhyan Paul present:
T-I-M-E-S-T-R-E-T-C-H
Your future in the music industry and how to experience it now.
Delivered by the UK's only Timestretch strategists you will be given a toolbox which will help you achieve your goal.
These guys don't just know the music industry, they are the music industry! From managing major Indie labels, artists and venues, worldwide releases, world DJ and performance tours and everything in between!
Question at the ready please!

Rhyan Paul: Student Remix Project & DJ Project.
Atom Music in association with Soundcloud, Purpleindigo & Back2You Education present:
The 2011/2012 Student Remix Project
Are you a budding remixer?
ATM students are given the opportunity to remix a well know artists track and upload it to Soundcloud, where it will be judge by the original artist and a panel of industry experts. The winning remixer will see their track released digitally and finish the year with and official remixer title!
Atom Music in association with Soundcloud, Purpleindigo, FIT Ibiza & Back2You Education present:
The 2011/2012 Student DJ Project
So, you think you are a master of the decks do you?
Well, now you can prove how good you are by uploading your 1hr DJ mix to Soundcloud where it will be judged by a panel of industry experts. The 4 best DJ's will be flown to Ibiza, where they will live the life of an international DJ for 3 days - radio interviews, photo shoots, vill accomodation and a DJ set at one of the worlds most famous nightclubs!


MC Fats
MC Fats has been successful for many years as MC for labels such as Eastside, Metalheadz, Movement and True Playaz alongside being a resident MC for London’s super club Fabric.  MC Fats has been the choice MC for DJ’S such as Hype, Randall, Patife, Fabio and his long time friend DJ A Sides.


DJ Bailey:
    •    Radio 1 / 1Xtra Drum & Bass DJ
    •    A part of Goldie's legendary Metalheadz Label
    •    Produced for Nas & Damian Marley, Chipmunk, Trey Songz, Melissa Molinaro, KOF and more
    •    Respected as one of the top Drum & Bass DJs in the the world. As well as UK residencies and DJing in almost every city in the UK, Bailey has also DJ'd and toured in Costa Rica, South Africa, Japan, Australia, New Zealand, America and Europe!
Production and presenting - how he got into it, ways to succeed and his current and future work. 

Pablo Cook: Producer and Session Musician.
Life as a producer and session musician. A left handed dyslexic who got thrown out of his first music lesson for not
being able to play the triangle, only to find himself forty years later playing a triangle solo to twenty
thousand people with Joe Strummer; 'The God Father of Punk'. He will take you on a journey
through his career, starting in the early eighties, touring and playing alongside Captain Sensible,
Trevor Horn, and many more. Moving into the Nineties, the era where his career really grew and he played with bands such as
Pulp, Moby and Madness, he will recount some comical experiences such as the time he was asked
by Jarvis Cocker to jump on stage with him when Michael Jackson made his infamous
appearance at the Brit awards. Balancing out the amusing side to the discussion Pablo will intersperse
the talk with knowledge that he's learnt first hand from producers including William Orbit and
Langer Winstanley. His aim is to give the students an insight in to what it was like playing with with some of the greats
and as well as conveying the fun and glamorous side of his experience. Pablo also intends to give the
students a realistic viewpoint of life as a working musician such as being on the road and away
from home for nearly thirty years, signing a bad publishing deal etc.
Pablo will discuss the film scores he's worked on, signing a deal with Lilly Allen, and a falling out with Madonna!

Edward Lewis: Senior Artist & Repertoire Manager.
Senior A&R manager at Sangfroid Music Group and manage a number of artists including The Brand New Heavies & Dave Silcox.
A&R manager @ Warner Bro Records UK for over 3. Later moving into management after many years in the A&R Major label world.

Helen Atkinson:  Recording Engineer.
Helen has spent the last decade working in professional recording studios, and is primarily based at RAK studios in St John's Wood, London. She is primarily a recording engineer, working with artists as they make their albums, she also mixes, make live recordings, and webcasts alongside film crews. Recently projects include the X Factor, as well as albums with Rumer, Matt Cardle, Laura Marling, and Westlife.