in The City was founded in 1992 by Yvette Livesey and the late Tony Wilson. By day, Manchester becomes home to the brightest and best in the business by day and by night hosts the biggest city-based music festival in Europe. Rightly regarded by the global music community as a premier new music event, ITC has helped launch the careers of Oasis, Radiohead,Suede, Elastica, Coldplay, The Darkness, Doves, Foo Fighters, Elbow, the Stereophonics, Muse, Orson and many, many more. In The City 2009 will take place on October 18th, 19th & 20th at The Midland hotel and venues across Manchester.

Atom Live will be there delivering workshops and industry panels together with an evening showcases of top Access to Music and Armstrong Learning talent from across the UK.

Atom & ITC present:

New Digital Weaponry: Industry Seminar Panel.
Monday 19 October
Green Room: 54-56 Whitworth St West, Manchester, M1 5WW
3pm registration, 3.15pm start 5.15pm, finish  Q&A 5.30pm.

As part of In The City 2009, Access To Music has joined forces with ITC to present some of the newest, biggest and brightest names in the digital world. People who have made their name by doing the new, the innovative, the exciting and the radical in the digital world.

Get armed, get smart and get out there. It’s the mantra of the modern DIY age, where the internet allows you to reach your fans (and potential revenue) easier, quicker and with greater effect. That’s the idea anyway. But when the tools for the job are changing at such a dramatic rate, how do you know where to aim and how to pull the
trigger? How do you make yourself heard above the white noise of the web?

THE PANEL
Ian Hogarth - Songkick
Anthony Volodkin - The Hype Machine
Sean Adams - Drowned In Sound
Dave Haynes - Sound Cloud

Unveiled Acoustic: Atom Live Showcase from the Atom and Armstrong stable.
Monday 19 October


Unveiled: Atom Live Showcase: - Top hot up-and-coming talent from the Access to Music & Armstrong Learning stable.
Tuesday 20 October
No1 Club, One Central Street, Manchester, M2 5WR.
Free: Doors 7pm, first act 7:30pm, curfew 11:30pm.